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Books-- Proposal Writing and Proposal Management


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  Shipley Associates Proposal Guide for Business and Sales Professionals
Larry Newman
Mr. Newman authored the Shipley Associates Proposal Guide for Business Development Professionals, published in 2001, and 2nd Ed., published in 2003, and a 3rd Ed., published in 2006. This unique 346-page reference presents clear, concise guidelines on 62 business development topics, and includes 17 model documents. Mr. Newman has won two STC “Excellence” awards for the Proposal Guide. 



  Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
Tom Sant
Tom Sant tackles the two most important criteria for generating effective proposals: incorporating persuasive tools and techniques into a highly complex and technical document and streamlining such a highly specialized and chaotic process from beginning to end. An essential book, full of clear examples and tips.



  Proposal Writing: The Art of Friendly and Winning Persuasion
William S. Pheiffer and Charles H. Keller
Pheiffer and Keller deals with nearly every aspect of winning proposals here-marketing, editing, graphics, peripheral documents, etc. It will be helpful for beginning proposal writers, but the content is not strictly rudimentary, and is in fact a terrific resource for professionals seeking to elevate their company from all the others, as the authors also discuss in detail the facets of the modern business world that have made modern proposal writing what it is.



  Proposal Writing to WIN Federal Government and National Library Contracts
Joseph R. Jablonski
This book provides a comprehensive framework for winning bids for government contracts. Jablonski shows how a business's ability to identify an agency's need and market itself before solicitation can be as important as the proposal writing process itself. Then, of course, he highlights 17 specific ways to write a winning proposal, and to anticipate the way it will be evaluated and negotiated.



  Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss
Richard C. Freed and Joe Romano
Freed and Romano focus in detail on how to train consultants and other personnel to write good proposals. For this reason this book can be a powerful teaching tool in a corporate setting. It is also logical and helpful in its recommendations for steering clear of the troubles presented by clients who are uncertain or uninformed or whose agencies have conflicting agendas.



  Powerful Proposals: How to Give Your Business the Winning Edge
David G. Pugh and Terry R. Bacon
The principal message of this book is the obvious but still often neglected one that proposals must be customer-centered rather than mere descriptions of what a team is capable of doing. This book will help you play to your company's strengths and to translate them, through a tested and repeatable winning formula, into the text of the proposal. There is also a valuable section on the effective use of graphics and other visual elements.



  Handbook for Writing Proposals
L. Sue Baugh and Robert J. Hamper
Baugh and Hamper take their readers through all the basics of business and marketing proposals for those who intend to win. They cover every step in the proposal process, from choosing the right RFPs to respond to, performing preliminary research, and following up.



  Government Proposals: Cutting through the Chaos
Rebecca L. Shannon
Government contracts are inherently large and daunting, but thanks in part to Shannon's book they don't have to be chaotic. She takes us through every aspect of responding to an RFP, from holding pre-proposal meetings to responding to amendments and changes that can develop in the middle of the writing process. Think of this book as a way to help you stay on track even when the track is continually changing.



  Writing Killer Sales Proposals
Bud Porter-Roth
Porter-Roth's book is a classic in the proposal-writing world, full of inside tips for both writing and organizing even the largest and most expensive proposals. He tells you everything you need to include and avoid but also emphasizes the importance of creating a proposal-writing process that can be repeated over and over, a winning strategy to elevate yours from the average company, and a model for improving your business before and after the proposal process.



  Models of Proposal Planning and Writing
Jeremy T. Miner and Lynn E. Miner
Especially helpful for novice or relatively inexperienced proposal writers, this book serves as a manual for understanding and being responsive to every aspect of an RFP. Miner and Miner teach higher-level techniques as well, including how to be persuasive in addition to responsive from section to section. They also provide useful insight on cost estimates and analysis.

Do you know of any helpful business development books you would like to recommend? Send your suggestions to info@ostglobalsolutions.com

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Member of the Association of Proposal Management Professionals - National Capital Area Chapter

Member of the Society for Technical Communication