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Shipley Associates
Proposal Guide for Business and Sales Professionals
Larry Newman Mr. Newman authored the Shipley Associates Proposal Guide for Business
Development Professionals, published in 2001, and 2nd Ed., published in
2003, and a 3rd Ed., published in 2006. This unique 346-page reference
presents clear, concise guidelines on 62 business development topics,
and includes 17 model documents. Mr. Newman has won two STC
“Excellence” awards for the Proposal Guide.
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Persuasive Business Proposals: Writing to Win
More Customers, Clients, and Contracts
Tom Sant
Tom Sant tackles the two most important criteria for generating
effective proposals: incorporating persuasive tools and techniques into
a highly complex and technical document and streamlining such a highly
specialized and chaotic process from beginning to end. An essential
book, full of clear examples and tips.
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Proposal Writing: The Art of Friendly and Winning
Persuasion
William S. Pheiffer and Charles H. Keller
Pheiffer and Keller deals with nearly every aspect of winning proposals
here-marketing, editing, graphics, peripheral documents, etc. It will
be helpful for beginning proposal writers, but the content is not
strictly rudimentary, and is in fact a terrific resource for
professionals seeking to elevate their company from all the others, as
the authors also discuss in detail the facets of the modern business
world that have made modern proposal writing what it is.
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Proposal Writing to WIN Federal Government and
National Library Contracts
Joseph R. Jablonski
This book provides a comprehensive framework for winning bids for
government contracts. Jablonski shows how a business's ability to
identify an agency's need and market itself before solicitation can be
as important as the proposal writing process itself. Then, of course,
he highlights 17 specific ways to write a winning proposal, and to
anticipate the way it will be evaluated and negotiated.
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Writing Winning Business Proposals: Your Guide to
Landing the Client, Making the Sale and Persuading the Boss
Richard C. Freed and Joe Romano
Freed and Romano focus in detail on how to train consultants and other
personnel to write good proposals. For this reason this book can be a
powerful teaching tool in a corporate setting. It is also logical and
helpful in its recommendations for steering clear of the troubles
presented by clients who are uncertain or uninformed or whose agencies
have conflicting agendas.
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Powerful Proposals: How to Give Your Business the
Winning Edge
David G. Pugh and Terry R. Bacon
The principal message of this book is the obvious but still often
neglected one that proposals must be customer-centered rather than mere
descriptions of what a team is capable of doing. This book will help
you play to your company's strengths and to translate them, through a
tested and repeatable winning formula, into the text of the proposal.
There is also a valuable section on the effective use of graphics and
other visual elements.
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Handbook for Writing Proposals
L. Sue Baugh and Robert J. Hamper
Baugh and Hamper take their readers through all the basics of business
and marketing proposals for those who intend to win. They cover every
step in the proposal process, from choosing the right RFPs to respond
to, performing preliminary research, and following up.
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Government Proposals: Cutting through the Chaos
Rebecca L. Shannon
Government contracts are inherently large and daunting, but thanks in
part to Shannon's book they don't have to be chaotic. She takes us
through every aspect of responding to an RFP, from holding pre-proposal
meetings to responding to amendments and changes that can develop in
the middle of the writing process. Think of this book as a way to help
you stay on track even when the track is continually changing.
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Writing Killer Sales Proposals
Bud Porter-Roth
Porter-Roth's book is a classic in the proposal-writing world, full of
inside tips for both writing and organizing even the largest and most
expensive proposals. He tells you everything you need to include and
avoid but also emphasizes the importance of creating a proposal-writing
process that can be repeated over and over, a winning strategy to
elevate yours from the average company, and a model for improving your
business before and after the proposal process.
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Models of Proposal Planning and Writing
Jeremy T. Miner and Lynn E. Miner
Especially helpful for novice or relatively inexperienced proposal
writers, this book serves as a manual for understanding and being
responsive to every aspect of an RFP. Miner and Miner teach
higher-level techniques as well, including how to be persuasive in
addition to responsive from section to section. They also provide
useful insight on cost estimates and analysis.
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Do you know of any helpful business development books
you would like to recommend? Send your suggestions to info@ostglobalsolutions.com
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