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Capture Planning

We have a best practices-based process for capturing pursuits. We can assist you with the entire capture process, working in close collaboration with your company's business development lead, account, or capture manager. We can also help with separate steps in the capture process, to position you for winning.

  • We provide the following best practice-based capture management services:
    • Customer identification and market analysis
    • Customer analysis that includes key buyer and buying influences identification
    • Customer "hot buttons" and "care-abouts" research and analysis
    • Capture Plan preparation
    • Customer Contact Plan development
    • Opportunity validation
    • Solution architecture and development
    • Technical White Paper preparation
    • Market positioning and opportunity assessment
    • Competitive analysis
    • Black Hat session preparation and facilitation
    • Assistance in partnerships/subcontractor identification and teaming plan development
    • Win Strategy development and Win Strategy Whitepaper preparation to score the highest on the evaluation factors for award
    • Program/system concept refinement
    • Pre-proposal preparation including postulated L and M criteria, brainstorming, and drafting
    • Draft Win Theme development
    • Draft Executive Summary development
    • Proposal Management Plan preparation
  • Our approach to capture management services is to:
    • Identify opportunities as early as possible
    • Apply our system that maps the customer organization, key decision makers, their preferences, biases, beliefs, and desires to shape the win strategy
    • Reach out to our wide network of SMEs with customer connections and knowledge
    • Help make maximum use of your membership in capture research databases
    • Provide just-in-time training to expand your staff's capture skills relevant to each capture phase
    • Customize to your organization our process for capturing Task Orders in advance, and better preparing for time-limited proposals
    • Help in careful planning of required resources and manage budget closely
    • Apply our documented best practices for winning


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