OST Global Solutions - Capture Planning and Proposal Management

Description: Executive summary is the TOP proposal persuasion tool that goes a long way to make your proposal truly SELL – and get you to a win. Yet, many people struggle with executive summaries, or do all the wrong things that have disastrous repercussions for their proposals.

Here is what the course covers:

Three dangerous misconceptions about executive summaries that may be hurting your win rates. After going through this course, you will never have to fall into the traps most companies get caught in with executive summaries.
Five questions and answers that hold the key to preparing persuasive executive summaries that sell.
A proven 6-Part Formula with detailed step-by-step instructions and examples on how to develop your executive summary, that take the agony out of writing and make the process simple and straight-forward.
Executive Summary outline you can use over and over again so that you never have to start with a blank page and wonder what to write.
Detailed guidelines for conceptualizing executive summary graphics.
Techniques for editing your executive summary (and even for automating most of the editing), so that your executive summary is polished – to create a favorable, highly professional impression. This is especially useful to small businesses where you have a one-person business development “department” and you don’t have the luxury of a professional editing team.

Click here to get detailed information about this course.

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