Description
It is impossible to imagine modern sales and marketing without visual elements—and proposals are no different. Graphics serve as one of the most important proposal persuasion elements.
In addition to brainstorming graphic ideas, this course teaches how to design compelling action captions, sketch clear and impactful graphic concepts, determine how to deliver specific visual messages to Government customers, and apply professional design principles to create attractive, persuasive proposal graphics.
Professional proposal graphics artists are not the only ones who need to learn how to conceptualize and design strong visuals. This skill is also indispensable for capture managers, proposal managers, and proposal writers.
Desktop publishers and editors will also benefit greatly from this proposal graphics training, expanding their professional range and earning potential. The course is especially valuable for professionals in small Government contracting businesses who may not have access to a dedicated graphic artist and need to design visuals on their own.
This self-paced course walks you through the entire process of creating visuals for your solution — from managing the graphics workflow to conceptualizing and designing graphics-intensive items such as cover pages and spines. It includes practical exercises, real-world examples, and downloadable templates to help you immediately apply what you learn.
The experts who created our Government business development, capture, and proposal training are highly experienced, currently practicing proposal professionals whose years of successful experience in Government acquisition and training allow them to offer valuable insights. Through the course materials, they address practical challenges, share industry best practices, and provide examples based on the most current realities. Check our instructors’ bios on our About Us page.
