Proposal Graphics Conceptualization and Design Including AI Essentials
This self-paced course provides the skills needed to develop effective proposal graphics that communicate your solution in a customer-focused way, strengthening the overall persuasiveness of your proposal.
You’ll learn how to ensure your graphics have a professional look and feel through the use of templates, layout techniques, and proven design principles. Every skill taught in this course is tailored specifically for Government proposals, which differ from traditional graphic design approaches.
It’s impossible to imagine modern sales and marketing without visual elements—and proposals are no different. Graphics are among the most powerful tools of persuasion in proposal development.
In addition to brainstorming visual concepts, this course guides you in writing action captions, sketching effective graphic ideas, and conveying targeted visual messages that resonate with evaluators. Capture managers, proposal managers, writers, and desktop publishers alike will benefit from mastering the techniques for creating clear, professional, and compelling proposal graphics.
Proposal Graphics Conceptualization & Design Including AI Essentials
Original price was: $795.00.$517.00Current price is: $517.00.
Desktop publishers and editors will benefit greatly from this self-paced proposal graphics course, expanding their professional range and earning potential. It’s especially valuable for those in small Government contracting businesses who may not have access to professional graphic artists and need to design effective visuals on their own.
This course includes a balanced structure of approximately 40 percent instructional content, 50 percent hands-on practice, and 10 percent reflection. You’ll learn the complete process of creating proposal visuals—from managing the graphics workflow to conceptualizing and designing complex, graphics-intensive elements such as cover pages and spines.
The experts who developed this course are experienced, currently practicing proposal professionals with extensive backgrounds in Government acquisition and training. The material draws on their real-world expertise and provides actionable insights based on current industry practices. You can learn more about our instructors on the About Us page.
Course Curriculum
Learning Objectives
- Choosing the right type of visual to represent your information
- Planning space for graphics and visuals in the document
- Allocating resources to account for graphic conceptualization, creation, and rendering
- Conceptualizing infographics and customer-centric representations of your solution
- Using basic design principles to create attractive graphics
- Finding and using graphics templates and stock art
- Developing powerful action captions to increase persuasiveness of the graphics
- Creating large, graphic-intensive proposal elements such as covers and spines
- Editing graphics to ensure a professional finish
- Inserting and calling out a graphic in the proposal.
Highlights
Module 1: Introduction
- Introductions and learning objectives
- Introduction to graphics and their importance in a proposal
Module 2: Preparing for Graphics Development
- Types of visuals in the proposal
- Ideal proportion of graphics and text
- Resource planning for graphics development
- Graphics management process in a large, graphics-intensive proposal
- Rules and free resources for setting up a customer-centric graphics template and palette
- Establishing graphics sizes and mockups
Exercise: Select a graphics template and palette for the proposal.
Module 3: Easy Principles of Graphics Conceptualization
- Three steps to conceptualizing graphics
- Unlocking the creative process
- Sources of inspiration and ideas
- Types of graphic representation, including an infographic representing your entire solution
- Developing customer-focused, persuasive action captions
- Determining the purpose for the graphic
Exercise: Apply three steps to conceptualize a graphic and its action caption.
Module 4: Designing the Graphics
- Seven cardinal graphics rules
- Four design methods for creating graphics
- Sources of graphics templates and stock art
- How to select and apply graphics templates and stock art to ensure professional results
- Graphics tools and their capabilities and benefits
- Using PowerPoint and other commonly available tools to render professional graphics
- Basic design techniques and shortcuts in PowerPoint
Exercise: Create the first draft of the conceptualized graphic using the available resources.
Module 5: Finishing Touches
- Design principles such as alignment, proportion, and balance
- Editing your graphics to create a professional look and feel
- Designing vignettes, pull-quotes, focus boxes, tables, and other visuals
Exercise: Apply finishing touches to a graphic.
Module 6: Creating Covers and Spines
- Setting up covers
- Preparing cover text
- Selecting photos and images for covers
- Designing spines
- Designing CD covers
- Printing and applying CD covers
Exercise: Design a proposal cover.
Module 7: Graphics in the Proposal Document
- Preparing the graphics for insertion in the proposal
- Graphics file types and sizes
- Placing graphics on the page
- Rules for referencing graphics in the proposal
Exercise: Insert a graphic and its action caption in the proposal.