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Intro: Proposal Theme Statements and Win Strategy
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Module 1 – Understanding Win Themes
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Module 2 – The Anatomy of a Win Theme
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Module 3 – Developing Compelling Theme Features
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Module 4 – Developing Persuasive Theme Benefits
2 Topics
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Module 5 – Developing Strong Proof Points
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Module 6 – Win Themes Development Techniques
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Module 7 – Focusing on the Customer Using Hot Buttons
3 Topics
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Module 8 – Using the Secret Sauce of Win Themes Development
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Module 9 – Refining Your Themes
2 Topics
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Module 10 – Turning Win Themes into Win Strategies
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Module 11 – Presenting Your Themes in the Proposal
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