Description
You will learn the science of proposal persuasion through techniques that create vivid mental imagery in Government evaluators’ minds and bring dry proposal content to life. This course teaches you how to tell the right types of stories in your proposals—stories that engage evaluators, differentiate your company, and make your solution memorable.
You will also learn to recognize the differences between effective and ineffective proposal language, and master self-editing techniques (including editing automation) that dramatically improve writing efficiency. The course covers practical methods to write faster and better, overcome writer’s block, and improve readability through clarity and flow.
You will acquire techniques and tools that can transform even the most reluctant non-professional writers into prolific and confident proposal contributors. You’ll be able to bring this knowledge back to your organization to provide just-in-time training for Subject Matter Experts (SMEs), helping them produce stronger proposal sections, reduce rewriting cycles, and minimize stress.
This self-paced course includes interactive exercises designed to double your proposal writing speed while improving quality and persuasiveness. By the end, you’ll find technical writing more structured, less time-consuming, and far more rewarding.
The experts who created our business development, capture, and proposal training courses are highly experienced, currently practicing proposal professionals whose decades of success in Government acquisition and training allow them to offer valuable insights. Through the course materials, they address common challenges, share proven techniques, and provide real-world examples based on current industry practices. Check our instructors’ bios on our About Us page.
