Our Proposal Theme Statements & Win Strategy workshop offers valuable skills in proposal win themes development as the most important element of persuasion. As a core component of win themes development, this course also covers win strategy development techniques indispensable in Government capture management.
OST Global Solution’s next Proposal Theme Statements & Win Strategy Training is August 30, 2022.
This course emphasizes that win themes are primarily a function of capture management and should drive your win strategy, not the other way around.
The course walks you through the purpose of win themes, their numerous types, and their three building blocks. It discusses how they are used at every stage of the capture, proposal, and proposal evaluation process. The workshop then advances beyond the mere basics to explain everything needed to develop effective proposal win themes. It shows how to write win themes that are memorable and make your company stand out among other bidders. These win themes can influence your Government customers so that they feel compelled to select your company.
You will then acquire techniques and practice them in hands-on exercises to transform win themes into win strategies to help increase your proposal’s win probability (Pwin).
The workshop helps practice an efficient process of getting to the right win themes within hours instead of spending days in boring and unproductive brainstorming sessions, coming up with such overused statements as “we are the lowest risk, best value provider” or “we are ISO or CMMI certified.”
This workshop is 40 percent lecture, 50 percent exercises, and 10 percent discussion. Participants will learn how to facilitate win themes development sessions masterfully and will never have to struggle with creating the right win themes or win strategies.
service@ostglobalsolutions.com
Upcoming Bid & Proposal Academy Classes
Webinar: CMMC Level 2 Without Breaking the Bank
CMMC Level 2 certification is no longer optional—it’s a prerequisite for doing business with the Department of Defense (DoD), and it’s already being written into contracts for the next 12–36 […]
Webinar: Responding to Vague AI/ML Requirements in Federal Proposals
OST Global Solutions Virtual Classroom MD, United StatesRequirements for AI/ML integration into services and platforms are showing up more and more frequently. However, RFPs still lack clear guidance on how agencies expect these capabilities to be implemented, […]
Writing Persuasive Government Proposals Including AI Essentials (Live Class)
OST Global Solutions Virtual Classroom MD, United StatesThis proposal writing course shows how to develop compliant and highly persuasive proposal sections in half the time, to increase your Government proposals' win probability. Learn to outline within the proposal sections for compliance and responsiveness, brainstorm as a group and individually to develop proposal section content, infuse proper structure and flow into your sections, and implement the correct writing process. Learn proposal persuasion techniques. Learn More
