OST Global Solution’s next Proposal Theme Statements & Win Strategy Training is August 30, 2022.
This training workshop offers valuable skills in proposal win themes development as the most important element of persuasion. As a core component of win themes development, this course also covers win strategy development techniques indispensable in Government capture management.
This course emphasizes that win themes are primarily a function of capture management and should drive your win strategy, not the other way around.
The course walks you through the purpose of win themes, their numerous types, and their three building blocks. It discusses how they are used at every stage of the capture, proposal, and proposal evaluation process. The workshop then advances beyond the mere basics to explain everything needed to develop effective proposal win themes. It shows how to write win themes that are memorable and make your company stand out among other bidders. These win themes are capable of influencing your Government customers so that they feel compelled to select your company.
You will then acquire techniques and practice them in hands-on exercises to transform win themes into win strategies to help increase your proposal’s win probability (Pwin).
The workshop helps practice an efficient process of getting to the right win themes within hours instead of spending days in boring and unproductive brainstorming sessions, coming up with such overused statements as “we are the lowest risk, best value provider” or “we are ISO or CMMI certified.”
This workshop is 40 percent lecture, 50 percent exercises, and 10 percent discussion. Participants will learn how to masterfully facilitate win themes development sessions, and will never have to struggle with creating the right win themes or win strategies.
Upcoming Bid & Proposal Academy Classes
Events
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Webinar: Turning Customer Insights Into Win Strategy
Contracts are still won the old-fashioned way: through human relationships and hard-earned customer intelligence during capture. The problem generally isn’t getting the intel — it’s what happens next. Too often, […]
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Winning Government Cost Proposals Including AI Essentials
OST Global Solutions Virtual Classroom MD, United StatesDeveloping a Winning Cost Volume course helps increase federal contract win probability by strengthening cost proposal development skills. Updated for 2026, this course incorporates AI-assisted tools to support pricing analysis, cost modeling, and documentation efficiency. The course covers Government contract evaluation, pricing fundamentals such as cost buildup and cost volume elements, price strategy, Basis of Estimate development, assumptions, Work Breakdown Structure creation, cost volume narratives, and strategies for winning lowest price technically acceptable proposals, while demonstrating how AI can be used responsibly to improve accuracy, consistency, and proposal readiness.
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Proposal Graphics Conceptualization & Design Including AI Essentials
OST Global Solutions Virtual Classroom MD, United StatesThis course provides the skills necessary to conceptualize proposal graphics that clearly convey a winning solution to Government customers. Updated for 2026, the course includes the use of AI-assisted tools to enhance idea generation, visual storytelling, and graphic refinement. Participants will learn how to brainstorm strong graphic concepts, create effective action captions, sketch and structure visuals, and apply professional design principles while responsibly leveraging AI to improve clarity, consistency, and efficiency in proposal graphics.
