OST’s Next Proposal Theme Statements & Win Strategy Training Event is on August 30, 2022, from 9:00 am – 5:00 pm.

Theme statements show the Government exactly why they should choose you over your competitors. This course teaches you step-by-step how to write persuasive and memorable proposals using theme statements that highlight your discriminators in terms of customer benefits. You will learn how to build a win strategy based on these specific themes and deliver a compliant and compelling proposal.

Register Today

Course Curriculum

This training workshop offers valuable skills in proposal win themes development as the most important element of persuasion. As a core component of win themes development, this course also covers win strategy development techniques indispensable in Government capture management.

This course emphasizes that win themes are primarily a function of capture management and should drive your win strategy, not the other way around.

The course walks you through the purpose of win themes, their numerous types, and their three building blocks. It discusses how they are used at every stage of the capture, proposal, and proposal evaluation process. The workshop then advances beyond the mere basics in order to explain everything needed to develop effective proposal win themes. It shows how to write win themes that are memorable and make your company stand out among other bidders. These win themes are capable of influencing your Government customers so that they feel compelled to select your company.

You will then acquire techniques and practice them in hands-on exercises to transform win themes into win strategies to help increase your proposal’s win probability (Pwin).

The workshop helps practice an efficient process of getting to the right win themes within hours instead of spending days in boring and unproductive brainstorming sessions, coming up with such overused statements as “we are the lowest risk, best value provider” or “we are ISO or CMMI certified.”

This workshop is 40 percent lecture, 50 percent exercises, and 10 percent discussion. Participants will learn how to masterfully facilitate win themes development sessions, and will never have to struggle with creating the right win themes or win strategies.

[email protected]

(301) 384-3350

 

Upcoming Bid & Proposal Academy Classes

Competitive Analysis: Black Hat & Price to Win (PTW) with AI Insights

OST Global Solutions 7361 Calhoun Place, Suite 560, Rockville, MD, United States

This training covers Black Hat and Price to Win (PTW) analyses that are the backbone of the competitive analysis, and are indispensable in the highly competitive world of winning Government proposals. Master the techniques for identifying competitors; using sources for quantitative and qualitative information; organizing Black Hat sessions; devising competitors’ approach; performing SWOT analysis; postulating competitors’ win strategies; following a disciplined PTW development process; performing labor rate analysis; and more.

Register Now $1,390.00

Foundations of Federal Business Development: Strategies with AI Integration

OST Global Solutions 7361 Calhoun Place, Suite 560, Rockville, MD, United States

This Government Business Development training offers essential skills in professional business development for Government contractors selling services and solutions to the Federal Government. The two-day course begins with an overview of the Federal business development (BD) process and what it takes to succeed in the profession. It proceeds to the basics of U.S. Government business.

Register Now $1,390.00

Master AI to Enhance BD, Capture, & Proposal Processes Updated to Include the Latest AI Developments

OST Global Solutions Virtual Classroom MD, United States

Are you ready to enhance your bid flow, improve your Pwin, cut down the time it takes to do most BD tasks, improve decision-making, and reduce proposal risk by ensuring your submissions are compliant and compelling? This course is specially designed for BD professionals in Government contracting firms seeking to harness the power of AI in their operations. Over three comprehensive sessions, you will gain the knowledge and tools to transform your BD strategies and execution. Learn More