OST’s Next Proposal Theme Statements & Win Strategy Training Event is on August 30, 2022, from 9:00 am – 5:00 pm.
Theme statements show the Government exactly why they should choose you over your competitors. This course teaches you step-by-step how to write persuasive and memorable proposals using theme statements that highlight your discriminators in terms of customer benefits. You will learn how to build a win strategy based on these specific themes and deliver a compliant and compelling proposal.
This training workshop offers valuable skills in proposal win themes development as the most important element of persuasion. As a core component of win themes development, this course also covers win strategy development techniques indispensable in Government capture management.
This course emphasizes that win themes are primarily a function of capture management and should drive your win strategy, not the other way around.
The course walks you through the purpose of win themes, their numerous types, and their three building blocks. It discusses how they are used at every stage of the capture, proposal, and proposal evaluation process. The workshop then advances beyond the mere basics in order to explain everything needed to develop effective proposal win themes. It shows how to write win themes that are memorable and make your company stand out among other bidders. These win themes are capable of influencing your Government customers so that they feel compelled to select your company.
You will then acquire techniques and practice them in hands-on exercises to transform win themes into win strategies to help increase your proposal’s win probability (Pwin).
The workshop helps practice an efficient process of getting to the right win themes within hours instead of spending days in boring and unproductive brainstorming sessions, coming up with such overused statements as “we are the lowest risk, best value provider” or “we are ISO or CMMI certified.”
This workshop is 40 percent lecture, 50 percent exercises, and 10 percent discussion. Participants will learn how to masterfully facilitate win themes development sessions, and will never have to struggle with creating the right win themes or win strategies.
Upcoming Bid & Proposal Academy Classes
Writing Persuasive Government Proposals
OST Global Solutions 7361 Calhoun Place, Suite 560, Rockville, MD, United StatesThis proposal writing course shows how to develop compliant and highly persuasive proposal sections in half the time, to increase your Government proposals' win probability. Learn to outline within the proposal sections for compliance and responsiveness, brainstorm as a group and individually to develop proposal section content, infuse proper structure and flow into your sections, and implement the correct writing process. Learn proposal persuasion techniques.
Proposal Editing Workshop
OST Global Solutions 7361 Calhoun Place, Suite 560, Rockville, MD, United StatesThis class teaches how to edit Government proposals while working with a proposal team. Not another English grammar class, this course teaches proposal-specific professional editing skills to improve your proposals' Pwin.
Competitive Analysis: Black Hat & Price to Win (PTW)
OST Global Solutions 7361 Calhoun Place, Suite 560, Rockville, MD, United StatesThis training covers Black Hat and Price to Win (PTW) analyses that are the backbone of the competitive analysis, and are indispensable in the highly competitive world of winning Government proposals. Master the techniques for identifying competitors; using sources for quantitative and qualitative information; organizing Black Hat sessions; devising competitors’ approach; performing SWOT analysis; postulating competitors’ win strategies; following a disciplined PTW development process; performing labor rate analysis; and more.
