OST’s Next Proposal Theme Statements & Win Strategy Training Event is on August 30, 2022, from 9:00 am – 5:00 pm.
Theme statements show the Government exactly why they should choose you over your competitors. This course teaches you step-by-step how to write persuasive and memorable proposals using theme statements that highlight your discriminators in terms of customer benefits. You will learn how to build a win strategy based on these specific themes and deliver a compliant and compelling proposal.
This training workshop offers valuable skills in proposal win themes development as the most important element of persuasion. As a core component of win themes development, this course also covers win strategy development techniques indispensable in Government capture management.
This course emphasizes that win themes are primarily a function of capture management and should drive your win strategy, not the other way around.
The course walks you through the purpose of win themes, their numerous types, and their three building blocks. It discusses how they are used at every stage of the capture, proposal, and proposal evaluation process. The workshop then advances beyond the mere basics in order to explain everything needed to develop effective proposal win themes. It shows how to write win themes that are memorable and make your company stand out among other bidders. These win themes are capable of influencing your Government customers so that they feel compelled to select your company.
You will then acquire techniques and practice them in hands-on exercises to transform win themes into win strategies to help increase your proposal’s win probability (Pwin).
The workshop helps practice an efficient process of getting to the right win themes within hours instead of spending days in boring and unproductive brainstorming sessions, coming up with such overused statements as “we are the lowest risk, best value provider” or “we are ISO or CMMI certified.”
This workshop is 40 percent lecture, 50 percent exercises, and 10 percent discussion. Participants will learn how to masterfully facilitate win themes development sessions, and will never have to struggle with creating the right win themes or win strategies.
Upcoming Bid & Proposal Academy Classes
Winning Government Cost Proposals Including AI Essentials
OST Global Solutions 7361 Calhoun Place, Suite 560, Rockville, MD, United StatesDeveloping a Winning Cost Volume course helps you increase your federal contract win probability. We focus on Government contract evaluation, pricing fundamentals such as cost buildup and cost volume elements, price strategy, developing basis of estimate (BOE), coming up with assumptions, Work Breakdown Structure (WBS), cost volume narrative, winning in lowest price technically acceptable proposals (LPTA), and much more.
Proposal Editing With & Without AI
OST Global Solutions 7361 Calhoun Place, Suite 560, Rockville, MD, United StatesThis class teaches how to edit Government proposals while working with a proposal team. Not another English grammar class, this course teaches proposal-specific professional editing skills to improve your proposals' Pwin.
Foundations of Proposal Management Integrating AI
OST Global Solutions 7361 Calhoun Place, Suite 560, Rockville, MD, United StatesThis course provides must-have skills in managing Government proposals. It includes the proposal process, federal RFP analysis, and steps of the proposal development process from kickoff to color reviews (Pink Team, Red Team, Gold Team, White Glove) and submission. The class focuses on agile proposal management principles beyond traditional reviews that work in the current page-limited, short-deadline environment.
