I am in foggy San Jose in Silicon Valley, teaching a course for Stevens at NASA Ames. It is an intense, inquisitive, and exceedingly bright group of students. Some of their questions got me to remember some truths in the proposal profession that I began to take for granted – so I am sharing them with you after quickly jotting them down at 4 am (I am still on the East Coast time).
Picture a daunted proposal evaluator who has yours and a pile of other proposals to read. Visualize hundreds of pages of boring technical text with sparse graphics, until lines turn into ants running through a page. What will this evaluator remember about your proposal by the time he or she reads the next proposal, and the next?