The Defense Human Resources Activity (DHRA) plans to release a solicitation on May 15, 2025, for a $75 million Indefinite Delivery/Indefinite Quantity (IDIQ) contract. The award will support the Joint Advertising, Market Research, and Studies (JAMRS) program under the Office of People Analytics (OPA).
The effort will span a wide range of survey design, personnel analytics, and market research functions focused on understanding and improving military recruiting outcomes. The contract is anticipated to be a single-award IDIQ with a five-year ordering period, using Firm Fixed Price terms.
Opportunity Snapshot
- Agency: Department of Defense – Defense Human Resources Activity (DHRA)
- Program: Joint Advertising, Market Research and Studies (JAMRS)
- Estimated Value: $75 million
- Contract Type: Single-Award IDIQ, Firm Fixed Price
- NAICS: 541720 – Research and Development in the Social Sciences and Humanities
- PSC: R422 – Market Research/Public Opinion Support
- RFP Release (Est.): May 15, 2025
- Award (Est.): Q1 FY26
- POP: 5-year base ordering period
Scope of Work
This contract will provide knowledge-based survey services and market research and analytics that support JAMRS and broader DoD recruiting initiatives. Key tasks include:
- Designing and administering multi-method surveys across DoD populations
- Conducting quantitative and qualitative analysis of personnel lifecycle data
- Developing reports, segmentation models, and integrated datasets
- Supporting ad-hoc studies for recruiting and communications efforts
- Leveraging data science techniques and modern analytics tools
- Consulting on behavioral research and military career decision-making
Why OST
In today’s competitive federal market, every bid must be deliberate, strategic, and airtight. OST has helped clients secure more than $27 billion in funded government contracts, including research-driven IDIQs across both DoD and civilian agencies.
We bring the strategy, structure, and speed that businesses need to pursue complex vehicles like JAMRS. We understand the intersection of advanced analytics, military human capital, and performance-based contracting—and we help you build a winning response from day one.
How We Help
Capture Management Support
- Bid/no-bid analysis
- Win strategy and win themes
- Competitive analysis and price-to-win
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- Solution development
Proposal Development
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- Technical writing and compliance
- Graphics and DTP
- Pricing volume, estimating, and price narrative writing
- Color team reviews and production support
Want Help Preparing for the RFP Drop?
We’re ready to help you get in front of this opportunity now. Whether you’re building a response team or leading the bid, we can support your success.
Contact us today for expert proposal support and secure your path to success in this opportunity.
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