How Do You Build Great Win Themes and a Win Strategy?

How Do You Build Great Win Themes and a Win Strategy?

Win Themes are pithy, memorable phrases in a proposal that tell the government customer exactly why they should choose you — not your competitors — for a contract. Win Themes explain the benefits you can bring the customer through your solution, and they’re supported...
Track the Right Metrics

Track the Right Metrics

Business development metrics offer insights into your business that help you maximize your growth and success. For example, your win rate has a major impact on how many opportunities you need to qualify, capture, and bid on to make your target revenue goals. If your...