The National Institutes of Health (NIH) is expected to release the third iteration of its Public Information and Communication Services (PICS) III IDIQ at any time, as its previous contract vehicle, PICS II, expires this month.

PICS III is a $1.6 billion small business set-aside contract vehicle that will provide NIH with essential communications services including media outreach, graphic design, web and database, materials development and distribution, and exhibit support. PICS III is a continuation and expansion of its predecessor contract.

NIH released a draft Statement of Work (SOW) for PICS III in June 2022. With the final Request for Proposals (RFP) imminent, now is the time to develop your solution and organize for the proposal submission.

Understanding NIH PICS III

The PICS III master contract is designed to enable the NIH, HHS Operating Divisions, and potentially other federal agencies to maintain high-quality performance in media communication, information dissemination, and technology.

Key Elements of the Draft SOW

Purpose: To procure superior communication goods and services, especially where such expertise is not available in-house.

Scope of Work: The contract will address the evolving communication landscape, linking health science, and medical communications with the digital world. It encompasses a wide array of activities, including consumer-oriented information clearinghouses, national exhibit programs, and comprehensive public awareness campaigns.

Comprehensive Services: The contract encompasses a comprehensive range of services, including communication evaluation and social marketing. It offers various contract types, such as firm fixed-price, time and material, and labor hour, to accommodate diverse project needs.

Management and Administrative Expectations

Contracted firms are expected to manage all aspects of the services provided efficiently. This includes:

  • Recruiting and managing qualified staff
  • Ensuring compliance with personnel hiring and security requirements
  • Managing contractor facilities, equipment, and resources
  • Conducting business transactions electronically, including proposal submissions and invoices

Opportunities and Strategic Approach

To win a spot of PICS III, Keep in mind the following tips:

  • Versatility and Adaptability: Prepare to meet diverse needs across different media platforms and communication strategies.
  • Efficient Management: Demonstrate your ability to manage large-scale projects effectively.
  • Innovative Solutions: Offer creative and integrative strategies to make health and science information widely accessible.

Boost Your Productivity and Win Rate with Help from OST

At OST Global Solutions, we specialize in helping businesses like yours navigate the complexities of Government contracting. Here’s what we offer:

  • Expert Proposal Consulting: Our team provides comprehensive support ranging from surge support to complete management of your proposal process. We ensure your proposal is not only compliant but also compelling.
  • Capture Strategy Expertise: We help position your company effectively even before the RFP is issued. Our capture team’s insights and strategies are crucial for setting you apart from the competition.
  • Pricing & Cost Proposal Development: We get involved early during capture to assist in developing a pricing solution that aligns with your strategy and enhances your competitive edge.
  • Customized Training Programs: Whether you need to upskill your team or seek an apprenticeship in Government contracting, our training programs cover all bases to ensure you’re well-prepared.

Don’t let this opportunity pass you by. Contact OST Global Solutions now and schedule your FREE 30-minute Business Development Consultation. Let us help you craft a winning proposal for NIH PICS III and grow your business in the federal market.

OST Global Solutions is a professional business development consulting firm. We have extensive experience in winning large, strategic bids like NIH PICS III. We can provide capture and proposal teams to develop a complete, winning proposal. Or we can provide consultants on a case-by-case basis to fill gaps on your business development team. Our services related to NIH PICS III consist of proposal management, cost volume development, proposal writing, editing, graphics, and desktop publishing.

Contact us to discuss your bids, so we can help you develop a winning proposal.

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