How Do You Build Great Win Themes and a Win Strategy?

How Do You Build Great Win Themes and a Win Strategy?

Win Themes are pithy, memorable phrases in a proposal that tell the Government customer exactly why they should choose you — not your competitors — for a contract. Win Themes explain the benefits you can bring the customer through your solution, and they’re supported...
Using a Bid-No-Bid Decision Framework

Using a Bid-No-Bid Decision Framework

To Identify Opportunities Worth Pursuing and Avoid Risky Gambles Download your copy of this FREE Bid-No-Bid Calculator It can be extremely difficult to say no to an attractive opportunity, seemingly created just for you (except you found out about it right before RFP...
Proposal Procrastination Flowchart

Proposal Procrastination Flowchart

Download this free flowchart as a part joke and part helpful tool to add some color to your office or cubicle. It’s time to stop procrastinating! Or not. It depends on where you are in the Proposal Procrastination Flowchart. Maybe your deadline is a long way off and...
Track the Right Metrics

Track the Right Metrics

Business development metrics offer insights into your business that help you maximize your growth and success. For example, your win rate has a major impact on how many opportunities you need to qualify, capture, and bid on to make your target revenue goals. If your...
Find the Right Opportunities for Your Company

Find the Right Opportunities for Your Company

Finding the opportunities starts with identifying your ideal set of customers through market research who buy what you sell, and who have money to buy. You first need to define the profile of your ideal opportunity. Here are some of the parameters you could use:...
How Can You Be Persuasive with a Story in a Proposal?

How Can You Be Persuasive with a Story in a Proposal?

Part of persuasion is getting people to understand your point of view. It is convincing someone that what you’re saying is true and that they should do what you suggest. With proposals, you don’t have the advantage of being face to face with your customer. You can’t...
Why is A Proposal Kickoff So Important? 9 Proposal Kick-Off Goals

Why is A Proposal Kickoff So Important? 9 Proposal Kick-Off Goals

A proposal kickoff meeting is arguably the single most important event of the entire proposal schedule. It can set a Proposal Manager and his team up for success or failure on a bid. If you botch the kickoff, your team will leave the meeting without a clear plan, and...
Polaris Final RFP Expected in Fall 2021

Polaris Final RFP Expected in Fall 2021

With summer half over, it’s time for those in the Information Technology industry to begin preparing their scorecards and supporting documentation in anticipation of the next large Government-Wide Acquisition Contract (GWAC): GSA’s Polaris. GSA plans to release the...