Proposal Quality Assessment


Find out how your proposals stack up. Are they strong enough to win tough competitions?

Are you operating in the dark, using the same formula to produce proposals that don’t deliver consistent results? If you are, you may want to get a Proposal Quality Assessment to realize your full winning potential and not lose millions of dollars to competitors.

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Small Businesses Face Unique Challenges in Bidding on Government Contracts

The current Government contracting landscape is highly competitive. Winners leave nothing to chance: they position to win through diligent capture planning, aggressive pricing, and persuasive technical writing. They know what great proposals look like, and they know how to deliver. Winners proactively obtain expert review of their proposals and processes for improvement opportunities.

The less successful bidders tend to recycle poor proposal practices from pursuit to pursuit. They aren’t sure what a strong proposal looks like or what is the best process to create great proposals. Although some small businesses have seen their larger teammates’ proposals, they aren’t certain if those proposals were top quality.

Let Us Help You Overcome Your Challenges with Proposal Quality Assessment

Find out how good your proposals are and how competitive they make you. Hear an expert’s perspective on how your proposals compare to the current industry best practices.

We will review two of your technical proposals under 100 pages each and help you determine the critical characteristics that contribute to a higher win probability. We will measure, score, and provide examples of what works and what doesn’t, accompanied by recommendations for improvement in the six key areas of proposal effectiveness:

  1. Organization for ease of proposal evaluation and maximum score
  2. Effective content presentation through text, graphics, charts, tables, and other proposal elements
  3. Proposal persuasiveness
  4. Use of proper language and voice
  5. Visual appearance
  6. Accuracy and compliance

We will document our findings and present them to you and your team in a feedback session. This analysis will cover strengths (what you are already doing right) and opportunities for improvement (areas where you could be more competitive). You will know exactly what to do to improve your proposals and how to go about it.

How Proposal Assessment Benefits You

After our experts review your proposals, you and your team will:

  • Gain a perspective on how your proposals compare to proven proposal practices. Our consultants who will review your proposals have decades of experience supporting top-tier Government contractors, and they stay abreast of the latest best practices through board memberships and participation in the Association of Proposal Management Professionals (APMP) and other associations. They also teach advanced proposal development courses.
  • Stop repeating mistakes that reduce your win probability and cost you millions of dollars.
  • Get company-specific, targeted recommendations on how to improve your win probability through proposal quality.
  • Increase your competitiveness in a crowded marketspace.
  • Validate what you do right, so that you can build on your successes.
  • Set goals for future growth, planning for improvements that may come later when your company further matures and increases proposal budgets.

Additional information


Assessment of Two Proposals, Assessment of One Proposal