Everyone knows that if you don’t bid then you can’t win. There is much to be said about a thorough and rigorous capture and bid/no-bid process, but companies that grow aggressively also write lots of proposals. If your goal is to submit more bids, then you must get...
As businesses get smarter about writing Government proposals, competition for Government contracts is tightening. It’s tougher than ever to differentiate your business and technical capabilities from your competition. The knowledge and skills of how to win Government...
Finding the opportunities starts with identifying your ideal set of customers through market research who buy what you sell, and who have money to buy. You first need to define the profile of your ideal opportunity. Here are some of the parameters you could use:...
Win Themes are pithy, memorable phrases in a proposal that tell the Government customer exactly why they should choose you — not your competitors — for a contract. Win Themes explain the benefits you can bring the customer through your solution, and they’re supported...
Part of persuasion is getting people to understand your point of view. It is convincing someone that what you’re saying is true and that they should do what you suggest. With proposals, you don’t have the advantage of being face to face with your customer. You can’t...
