Proposal Theme Statements & Win Strategy Training

Theme statements show the Government exactly why they should choose you over your competitors. This course teaches you step-by-step how to write persuasive and memorable proposals using theme statements that highlight your discriminators in terms of customer benefits. You will learn how to build a win strategy based on these specific themes and deliver a compliant and compelling proposal.

Course Content

Intro: Proposal Theme Statements and Win Strategy
Module 1 – Understanding Win Themes 1 Topic | 1 Review
Module 2 – The Anatomy of a Win Theme 1 Topic | 1 Review
Module 3 – Developing Compelling Theme Features 1 Topic
Lesson Content
0% Complete 0/1 Steps
Module 4 – Developing Persuasive Theme Benefits 2 Topics
Module 5 – Developing Strong Proof Points 2 Topics
Module 6 – Win Themes Development Techniques 2 Topics
Module 8 – Using the Secret Sauce of Win Themes Development 2 Topics
Module 9 – Refining Your Themes 2 Topics
Module 10 – Turning Win Themes into Win Strategies 2 Topics
Module 11 – Presenting Your Themes in the Proposal 2 Topics