January 27th, 2010
I have just finished several proposals in a row – it has been a very busy time. In all of this hard work through the holidays and beyond, I realized that more than two months have elapsed since I blogged, and I never let you know about my new Executive Summary Secrets self-study course. I apologize for this oversight.
I put together this course because executive summary is the TOP proposal persuasion tool that goes a long way to make your proposal truly SELL – and get you to a win. Yet, many people struggle with executive summaries, or do all the wrong things that have disastrous repercussions for their proposals. I took almost two years to get this course put together, and test and tweak the approach – but now it is there for you to make your proposals shine. You can find out more at: http://www.ostglobalsolutions.com/execsumsecrets.htm.
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Tags: capture management, executive summary, proposal management, win government proposals, winning more, winning proposals
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November 17th, 2009
Have you ever agonized over what to write in your Executive Summary? And when it was finally finished, it was bland and full of fluff? Did you know that it is up to the contracting officer’s discretion whether any other evaluator sees your executive summary (if it is not required by the RFP)? The contracting officers I polled said they shared only the good executive summaries with other evaluators, and kept the “usual” ones in their own file.
Executive Summary is the top proposal persuasion tool. When you face tough competition, you need to know how to use this tool to your advantage, learning the latest tips and tricks, rather than wasting the opportunity.
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Tags: capture management, executive summary, proposal management, proposal writing, winning proposals
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November 13th, 2009
Do you want to win government proposals more often and wonder how to use the Executive Summary, which is the top persuasion tool, to your advantage? Do you want to transform your bland and boring executive summaries into “cut and paste verbatim” material for award justification memos?
There is a catch.
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Tags: capture management, executive summary, executive summary secrets, proposal management, winning bids, winning government proposals, writing proposals
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November 12th, 2009
I had a very interesting comment from a friend via Facebook to my blog. I thought I’d share it with you because it brings up a neat perspective and enables me to clarify an important point.
This comment is for my blog post yesterday announcing the new title to my workbook/CD “Executive Summary Secrets” coming out next week:
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Tags: executive summary, executive summary formula, executive summary secrets, proposal management
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November 11th, 2009
I decided to change the working title that I had for my workbook/CD that I have nearly finished. I used to call it “How to Write Persuasive Executive Summaries” but it just doesn’t do justice to what is in the book. The Executive Summary is THE NUMBER ONE tool of persuasion in the proposal if done correctly. If done right, the evaluators cut and paste its exerpts in the award justification memo. And, it is just ONE of the MANY reasons why a well-done executive summary is paramount to winning.
I am now going to call it “Executive Summary Secrets” – and the subtitle is going to be “Proven Six-Part Formula to sway the evaluators to award you government contracts.” What do you think? Would this interest you?
Tags: evaluators, executive summary secrets, winning proposals
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